August 29, 2013 To announce the launch of their 2014 Graduate Program, DDB Sydney created a series of cleverly illustrated posters. The brief was a challenging one and asked the artists to make famous and sell an every day object that would … let’s be honest… take a bit of selling to university students – a pen lid, a feather, a barbie doll leg, a twig, a lock of hair and an empty toilet roll. Five artists from The Illustration Room submitted their ideas and came up with these dynamic illustrated concepts. Articles about the program and the posters have appeared on Mumbrella, Australian Creative, B&T and The Campaign Brief.
Carmine Bellucci – A Feather
Michael Crampton – A Pen Lid
Petros Bouloubasis – An empty toilet roll
Chrissy Lau – A lock of hair
Rob Cowan – A twig
Kirsten Harris – a barbie doll’s leg
A big thankyou to the team at DDB Sydney for the opportunity to be involved in a brief allowing the artists to show the scope of their illustrating and conceptualisation talents. We loved being part of it.