advertising clients
AMERICAN HONDA MOTOR CORP - Rubin Postaer & Associates Advertising Agency, Santa Monica, California USA - illustration by Paolo Lim
The illustrated print ad accompanies The Musical Road TVC. A pattern of grooves was cut into a stretch of road so people in passing cars would hear the theme from The Lone Ranger as they drove.
Footage of Honda Civics "playing" the famous tune was used in the advertising campaign. Stills from the campaign below inspired the print ad. You can see the TVC at civic.honda.com
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